STRATEGIZE.
SYNTHESIZE.
VISUALIZE.
Lumin—from illuminate—means to explain, make clear, simplify, throw light on, solve.
From Complexity to Clarity: Case Studies in Strategic Design
BP Shipping: Global Safety Curriculum and Information Architecture See
- Synthesizing dense maritime protocols for 2,400+ mariners
- The Impact: Supported a 75% reduction in injury rates and achieved Lloyds of London accreditation
Hassalo On Eighth: Multi-channel Brand Activation See
- Scaling a Wieden+Kennedy identity across environmental, digital and print channels
- The Impact: Drove a 57% pre-leasing rate prior to construction completion
Crowley Maritime: Standardizing Safety Culture See
- Developed a foundational training course for company-wide (3,500+ employees) learning
- The Impact: Contributed to a 50% decrease in workplace injuries over a two year period
Use links above or double click images for more project details.
Strategic Design for High Consequence Industries
Executive Presentation Design
Transforming Health, Safety, and Environmental regulations / product information / internal company communications into compelling brand-compliant narratives.
Strategic Art Direction
Bridging the gap between conceptual agency packages and operational execution. I protect brand integrity, while ensuring every asset serves a specific business objective across digital and physical touch points.
Information Synthesis
Working with Subject Matter Experts (SMEs), I transform a large body of information into digestible, high retention visuals, that convey core messages easily. I provide cross-functional communication to bridge any gaps between internal technical teams and external communication needs.
Creative Operations and Project Manager
As a Google Coursera certified Project Manager, I bring seamless project management for budgets, vendors, timelines, and relationships to the creative process.
LAURIE
LAURIE SYKES
SHE/HER
STRATEGIC CREATIVE LEAD
With 15+ years of experience specializing at the intersection of high fidelity design and operational rigor, my career is built on the principal that visual communication is a critical business tool, not just an aesthetic one.
Offering A Technical Mindset / Global Brand Stewardship / Visual Excellence / Effective Project Architecture
Laurie@LuminPDX.com 503.810.2847
Let's Turn Your Data Into a Compelling Brand Story
Available for senior-level creative leadership, presentation systems, and brand stewardship
503.810.2847
CONTACT